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Mobile Gaming Industry Growth into Big Business

mobile gaming industry

In Mobile Gaming Industry in 2007 Apple Inc. Gave a whole new meaning to cellular technology by launching its flagship device – the first generation iPhone. The device has been used as a boon for the mobile game development sector which otherwise grew with “snail speed”.

Later in 2008 the internet giant Google also released the “Android operating system” and eventually it started an app war and both became fierce competitors.

However, this has proved fruitful for smartphone users as the competition in the market has led to the development of better mobile gaming apps with excellent graphics engaging gameplay, and superior sound systems.

The Statistics and Predictions of Mobile Gaming Industry

With the pace of time industry or companies have brought advanced tools for analysis and technologies to develop and report more sophisticated game apps in the market to entice a larger share of an enthusiastic mobile gaming population.

According to the latest statistics in 2010 sales of smart mobile gaming apps and tablets reached $ 898 million and it is expected to generate revenue of $ 1.6 billion by 2015.

The amazing response experienced by the mobile gaming apps can be seen by the following facts:

  • 53% of smartphone owners play mobile games daily
  • Smartphone users invest 14.7 hours a month and play mobile games
  • 93% of people pay for game apps
  • 100 million mobile gamers in the US alone
  • Download 700 million Angry Birds app
  • A tiny tower generated $ 3 million from an in-app purchase
  • The main source of revenue is through advertising

It is worth mentioning that the revenue report of the above data analysis shows only a small insight into the whole mobile gaming industry. However, with the development of technology with each passing day, the popularity of mobile games is likely to break all previous records.

Premium Model or Paid Model – the Game Changers

The task of selecting the appropriate medium for revenue generation has always been a game-changer for mobile gaming. There are three main revenue models in the mobile application development industry:

Free apps – The apps were supported by advertisements to support revenue generation.
Freemium apps (free + premium) – free to download apps but with in-app purchase options.
Paid apps – One-time payment for all features.

Undoubtedly the freemium model has proven productive many times over but the main revenue generation is still done by paid game apps. Besides experts’ forecasts state that revenue from ad-supported free games is expected to grow by 12.3% by 2014.

Therefore when free apps lack “Spark” and freemium apps show better potential the chances of being innovative and efficient are high. More recently. As a result, a balance can be felt in revenue generation between paid apps and freemium in the coming years.

Word of Mouth – the Main Reason for Downloads

No matter what the medium is, physical or virtual “word of mouth” is always used as an effective way of promotion.

Also because companies are investing a lot of money in promoting their mobile gaming apps statistics suggest that word-of-mouth advertising policy still holds the number one competitive position ineffectiveness. According to a recent survey:

  • About 50% of adults learn about new game apps from friends and family.
  • About 40% of adults learn from app stores after reading the user reviews and the hotlist.
  • About 25% of adults learn from social media sites.

However, there is also a long list of competitive mobile gaming sites with a heavy stream of network traffic that are online that provide game reviews, future apps cheats, and tips.

Therefore companies should concentrate on using all types of effective media channels to purchase maximum coverage and ensure 100% promotion in their apps.

With mobile gaming apps available for free to play in the market by industry, it’s easy to fall in and get absorbed in them. Moreover from the above statistics, one can easily sense the growing popularity, the higher growth rate, and the potential in the mobile game development industry.

Posted in Mobile Games

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