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Importance of Visual Concepts in the Video Games Production

visual concepts

Importance of Visual Concepts in the Video Games Production.

Throughout the structure of a game development studio building a good team and effective planning are critical to any project.

Visual Concepts in the Video Games Production

An essential part of this design is the selection of the graphic characteristics of the project as the function of a video game studio goes beyond designing efficient mechanics and opens up space for creating a visual identity that should reflect the project objectives at a glance.

Regardless of the platform on which the project will be launched the visual identity represents the player’s entry into the world presented to him by this element the player identifies with the atmosphere becomes acquainted with the setting and plot and is the main immersion tool the game can offer.

This whole process of visual creation is in the hands of an art studio and its professionals dedicated to visual art creation who is in charge of the art of video games.

The main function of the designer is to create mediated communication in the in-game interface as in any work that uses design concepts the role of an art studio is to convey audio, visual and interactive information to the player.

Development of New Rendering Technologies

Over the years the technology around the gaming world is growing faster and faster with new options for more compelling and interactive visual simulation.

Development of new engines, new production tools, and application of art visual concept in productions bring the gaming industry closer to giants such as the film industry for example in terms of investment profits and media notoriety.

The responsibility of an art studio in defining the audio and visual identity of the project is enormous, defining color palettes, styles, and compositions in design concepts directly affects the player experience.

It is the visual communication that tells the actor whether an element in the scenario can be explosive or whether a character is allied neutral or perishable plus a lot of self-explanatory information that saves time leaving the experience more fluid.

Independent Video Game Studio

Working against the path of the big producers, the small independent game development studios take the visual appeal in the background and focus on the game and the constant experience of satisfaction for the player.

With the help of retro styles utilizing already established mechanics games in categories like two-dimensional beatings and side-scrolling games that are increasingly common especially on the mobile platforms Android itself has become the main way to produce and publish games independently.

In the early days of the gaming industry games were made solely by programmers who understood nothing of design or visual art which left these games in a raw look and with little environmental interaction with the player.

Today even these new retro-style games bring visual art concepts elements that put the player into the game and ensure a more complete and immersive experience.

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